In the world of luxury watches, Audemars Piguet has long been a revered name, known for its exquisite craftsmanship and innovative designs. Founded in 1875, the Swiss watch brand has a rich heritage of creating timepieces that are both timeless and cutting-edge. Now, Audemars Piguet has taken its commitment to luxury a step further with the opening of its first hospitality project, the Hôtel des Horlogers, or “the watchmakers’ hotel”.
Situated in the heart of Switzerland, the Hôtel des Horlogers is a luxurious retreat that pays homage to the brand’s roots in the watchmaking industry. With a prime location in the historic town of Le Brassus, the hotel offers guests a unique opportunity to immerse themselves in the world of Audemars Piguet while enjoying the stunning natural beauty of the Swiss countryside.
One of the most striking features of the Hôtel des Horlogers is its architecture, which was designed by the renowned firm BIG (Bjarke Ingels Group). The hotel’s sleek, modern design is a perfect complement to the traditional craftsmanship of Audemars Piguet watches, creating a harmonious blend of past and present. The interior of the hotel is equally impressive, with luxurious furnishings and amenities that cater to the discerning tastes of luxury travelers.
Guests at the Hôtel des Horlogers can expect a truly immersive experience that celebrates the art of watchmaking. The hotel offers a range of exclusive services and activities, including guided tours of the Audemars Piguet factory, private watchmaking workshops, and opportunities to meet with master watchmakers. For those looking to deepen their knowledge of horology, the hotel also hosts regular seminars and events led by industry experts.
In addition to its focus on watchmaking, the Hôtel des Horlogers also offers a range of amenities to ensure a comfortable and memorable stay. Guests can relax in the hotel’s spa, dine at the gourmet restaurant, or unwind in the luxurious accommodations, which are designed to evoke the elegance and sophistication of Audemars Piguet timepieces.
The opening of the Hôtel des Horlogers represents a bold new chapter for Audemars Piguet, as the brand expands its presence beyond the world of watches and into the realm of hospitality. By creating a luxury hotel that embodies the essence of the brand, Audemars Piguet has solidified its reputation as a true innovator in the luxury industry.
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